Keeping Rental Property Owners Happy – Propertyware

3 Things You Can Do Right Now to Attract New Property Owners

Marc Eiting — Thu, 01 Dec 2016 00:00:00 +0000

“First and foremost, a professional property management company should have a solid reputation,” says RealtorMag. Does your property management company stand out from the crowd? Build your reputation in your community to gain new property owners.

1. Show How Your Property Management Company is Unique

Property owners are looking for someone to manage their property, but they’re looking for the bonus as well. What unique features does your property management business offer them? According to real estate broker John Souerbry, you can stand out by doing the dirty work. He suggests to

“handle a nasty situation that the owner would prefer not to deal with.”

Do it by the hour, offering your service to those who are considering becoming part of your roster of owners. Other ideas to help your business become an owner magnet include:

Help your owners find investment properties. Create a list of properties that your owners might want to invest in.
Offer enhanced maintenance opportunities or specialize in higher-end or higher-maintenance properties.
Create innovative ways to promote owners’ properties and use rental property marketing tools that allow you to file and post multiple photos and descriptions of properties across multiple platforms.

Be relentless in your business improvement: improve all of your processes, including maintenance, tenant screening, and move-in, move-out.

2. Show Your Commitment to Growth and Change

According to the Houston Chronicle,

“Successful property management companies understand that nothing stays the same, and the knowledge they had when they started in the business ceased to be cutting-edge soon after the coursework ended.”

Stay on the cutting edge of the property management business. Make sure that everyone on your property management team truly understands the trends and changes in the field.

- What are the particular challenges with tenants and properties in your area? Use data management and analytics to understand your properties and manage them for your owners.
- What processes and policies can you improve to make the lives of your owners and tenants better? These include everything from move-in, move-out processes to maintenance and also include tough situations like managing evictions.
- How can you best connect with owners who live in other cities and countries, and what are the unique needs of owners of properties in your city? Use online solutions such as owner portals to understand owners’ needs and work with owners who may live far away.

How can you market your business? Your property management business must stand out online. You can use a suite of digital marketing and website creation tools that allow you to move forward in excellence, developing business processes that serve your owners well.

3. Show That You Care For Properties and Property Owners

More than anything, owners want to know that you’ll care for their property like it was your own. They’ve made an investment, and they’re counting on you to protect it. You need to be able to show the care you have for your properties.

Create an owner portal that helps owners see what the property is costing them and what they’re making from the property.
Track conversations with property owners through your owner portal so that you never lose the thread.
Develop reports that allow owners to see what investments you’re making in their properties through maintenance and what you’d recommend.
Be able to show that your business works. Track the length of vacancies, and show other owners the number of clients you have and how long they stay. Use data analytics to create reports that show owners that you’re able to work with properties over time to increase their value.

You only need a browser with an internet connection to get your hands on what may be the best time-saving tool for property management you have ever seen!

Ready to Grow Your Business by Finding New Rental Property Owners?

Are you trying to attract more property owners to your business? If you’d like to try cloud-based property management software for yourself, try Propertyware. Watch Demo video today.

The post 3 Things You Can Do Right Now to Attract New Property Owners appeared first on Propertyware.

How Rental Property Owner Satisfaction Impacts Profit

Marc Eiting — Mon, 31 Oct 2016 10:00:00 +0000

As a property manager, your goal is to bring more of rental homes into your management portfolio. In this article, we’ll share how to make your owners happy and get them talking about the superior service your business provides.

Watch this 2 Minute Video: How to View Your Monthly Propertyware Owners Statements

Managing Property Management Accounting

Property owners trust you to rent their property to responsible tenants and to stay on top of the accounting so that rental payments are received in a timely manner. Set up an owner portal so your property owners can see what tenants owe and when the next payment is coming. Keep track of changes that you make to the property and discuss any extra bills with owners before you start on a large repair project.

Keep a Tight Maintenance Schedule

Owners have purchased properties as an investment, and they want to know that their investment is in good condition. Keep your owners’ investments in excellent shape by undertaking a regular inspection, repair, and maintenance program. From maintenance that keeps tenants happy to repairs that reduce owners’ liability, you need to stay on top of your repair and maintenance regime and let owners know when you need to conduct repairs to preserve the value of a property and make it safe.

Make Move Ins and Move Outs Seamless

One of the more challenging aspects of being a property owner is managing tenant screening and the move-in, move-out process. A lot has to happen in a short time, from property inspections and discussion of the damage deposit to finding high-quality new tenants. Property owners will be relieved when you handle this promptly and well, communicating with them when you have their new tenants secured.

Keep Your Rental Property Owners Happy

Your customers expect convenient tools that allow them to communicate with management staff when they have questions. Don’t risk losing important communications in your email inbox or on hand written notes. Owner Portals allow your owners to communicate with your management staff from one centralized location that’s available to them from any web browser or Internet enabled smart phone. Give owners visibility into the performance of their investment properties by allowing them to view real-time reports from their Owner Portal. Propertyware will even automatically notify your owners via email when funds have been added to their account or when changes occur, such as tenants who have given notice. Both owners and management staff will automatically be notified via email when new comments are added to a conversation stream. More importantly, all these records and conversations are automatically stored on the owner’s portfolio for future reference.

Ready to Increase Satisfaction Using Owner Portals?

As you develop a website that’s friendly to property owners, contact Propertyware. Our owner portals allow you to communicate effectively with property owners, leading to greater owner satisfaction and ultimately your profit. Take a free online tour of Propertyware today.

The post How Rental Property Owner Satisfaction Impacts Profit appeared first on Propertyware.

3 Ways to Keep Rental Property Owners Happy

Marc Eiting — Fri, 23 Sep 2016 20:00:37 +0000

There are already 22.6 million landlords in the US, and every day there are 544 new ones*. As a property management company, what’s the secret to managing this business relationship, and why is it important? *Source = Interest.com

1. Stay on Top of Property Management Accounting

Rental property owners can’t see all the property management tasks performed every day, but they can see when money hits their accounts. Just like a property manager expects the rent to be paid on time and the property management company expects its management fee each month, the owner wants to make sure they are consistently turning a profit. What’s the solution? Set up an owner portal and use property management accounting tools so your property owners are always in the loop.

“Our owners love the owner portals. Our tenants love the tenant portals…. With Propertyware, you can go in, do a direct deposit, create the owner statement, and publish it to their portal, or email it to them.” Michele Fox, Fox Rental Management

Owner Portals give property owners convenient access from any web browser or Internet-enabled smart phone.

Give owners visibility into the performance of their investment properties by allowing them to view real-time reports from their Owner Portal.
Propertyware will even automatically notify your owners via email when funds have been added to their account or when changes occur, such as tenants who have given notice.
Both owners and management staff will automatically be notified via email when new comments are added to a conversation stream.
More importantly, all these records and conversations are automatically stored on the owner’s portfolio for future reference.

Accounting Features of Property Management Software

Capture and collect payments
Simplify bill paying
Reconcile bank accounts
Enable online payments
Property management fee calculation
Budgeting at portfolio and property level
Synch with QuickBooks

2. Rental Property Managers Must Protect Owners’ Investments

Owners have purchased properties as an investment, and they want to know that their investment is in good condition. Keep your owners’ investments in excellent shape by undertaking a regular inspection, repair, and maintenance program. From maintenance that keeps tenants happy to repairs that reduce owners’ liability, you need to stay on top of your repair and maintenance regime. Propertyware’s maintenance software lets you know when you need to conduct repairs to preserve the value of a property and make it safe. Rental Property Maintenance Software Benefits:

Increase productivity of property maintenance staff by up to 50%
Accept property maintenance requests online, over the phone or on your mobile device.
With the mobile property inspection app you can just “snap, tag and go” cutting evaluation time by 50%.
Vendor management mobile app helps your vendors stay on top of their jobs, track time, receive work order alerts, attach pictures and notify you when the job is complete.

3. Make Move Ins and Move Outs Seamless

One of the challenges of being a property owner is managing tenant screening and the move-in, move-out process. A lot has to happen in a short time, from property inspections and discussion of the damage deposit to screening new tenants. Property owners will be relieved when you handle this promptly and well, communicating with them when you have their new tenants secured. Want to learn more? Read more related to tenant screening. Ready to Keep Rental Property Owners Happy? See how easy it is to keep your property owners happy and informed at all times when you schedule your online demo of the Propertyware Rental Property Owner Portal solution.

Property Managers: 5 Ways to Connect with Property Owners

Marc Eiting — Thu, 30 Jun 2016 00:00:00 +0000

As a property manager, your primary focus is managing owners’ assets. Developing relationships with owners sets your business up for long-term success and allows you to establish a strong company reputation. Here are five ways to reach out to property owners in your community:

1. Identify a Target Audience

Who do you consider to be your ideal property owner? Consider the typical demographics of property owners in your city, and target one or more groups from those demographics. For example, you may have competency working with seniors who are downsizing but still want an investment property. You can use this experience to target other groups of seniors in ways that work for them, such as seminars about the services that rental property managers can provide to make senior landlords’ lives easier.

2. Connect With Property Owners through Well-Optimized SEO

Do you know what your property owners want? Through search results and surveys of existing owners who work with your business, you can determine what brings property owners to your business website. They may be falling behind in repairs and maintenance or searching online for property management solutions. Use local SEO in your site text, and include keywords that speak to the specific needs of your target groups of owners.

3. Communicate through Business Blogging

One of the best ways to appeal to owners is to let them know that your property management company is experienced and professional. Provide helpful industry information on your blog to help owners solve their property management problems. Blogging also helps you keep your website up-to-date in Google’s eyes. According to Hubspot, “every time you write a blog post, it’s one more indexed page on your website, which means it’s one more opportunity for you to show up in search engines and drive traffic to your website in organic search.” Not only are you providing substantial content, you’re also making it easier for owners to find you online. From sponsoring seniors’ activities to networking with cleaning companies, build community connections to boost your business.

4. Attract Your Ideal Audience through Networking

Once you know what types of owners you’d like to target, it’s important to network to get the word out about your property management business. According to Entrepreneur Magazine, “creating the right strategic relationship is crucial.” Determine what companies you should invest time in, and focus on developing relationships with them. For example, owners who are seniors probably seek out other services to help manage their property, such as cleaning services. By talking with those cleaning services, you can share your business message with them and develop a partnership. Cleaning services will get more business if they partner with you, and you’ll get more business when others spread the word.

5. Stay in Touch Using Online Portals

Use your rental property management software to connect with owners. An online portal on your site allows prospective owners to ask questions about your services and sign up for additional information about your property management services. Offer free resources and programs as an incentive for owners to hire you.

“It seems that everywhere, in every situation, Propertyware is keeping us organized.” – Dave Barron / Husky Property Management, LLC

With the Propertyware, you can connect with property owners and easily provide them with the information they need. Curious how our landlord property management software can help you? To learn more, sign up for a free tour of Propertyware today.

The post Property Managers: 5 Ways to Connect with Property Owners appeared first on Propertyware.

Growing Your Property Management Business: Attracting Real Estate Investors and Property Owners

Marc Eiting — Fri, 29 Apr 2016 00:00:00 +0000

Do you know how to catch an owner’s eye? When you’re attracting real estate investors and property owners, you need to have a solid marketing plan. These investors and owners are the basis of your business, and they need to know about the value and reputation of your property management business. You can use advertisements to draw in owners and investors and enhance your property management marketing.

Know Your Target Audience

Before you begin to advertise, you need to be aware of your target audience. According to Zillow, advertising is not just about the means you use, it’s about the target you choose: “however you decide to market yourself, you will have more success once your target market is defined.” Consider how to target your audience geographically, and think about the different groups within your audience. For example, you might market yourself to new property owners or to seasoned real estate investors who are tired of managing multiple properties. Who you choose will help determine your advertising message.

Outbound and Online

When you’re starting out online or initiating a new web-based campaign, you can use a combination of outbound and inbound advertising to target owners and investors and draw them into your business. Google Adwords are targeted towards specific search phrases that owners might use to find your business. These may be location-specific or focus on certain services that a property management business provides. Pay special attention to how people find your business and develop both ad campaigns and website SEO that’s focused on these keywords. Facebook ads can also allow you to target people on their social media accounts. They allow you to choose the demographic, interests, behaviors, location, and contacts of your target audience so that you can hone in on a specific group of property owners. Watch your statistics trend upward when you pair web advertising with high impact landing pages.

Develop Your Web Presence

When your prospective owners and investors click on your advertising, where do they go? Make sure that your overall web presence is there to underpin your advertising campaigns. From high impact blog posts that draw in readers to landing pages that are targeted to a specific group that’s interested in your advertising campaign, you need to make your website a reputable and welcoming place for your readers. Use landing pages and a well-structured site to move those who’d like to partner with your business through your sales funnel. Offer free learning resources such as ebooks and webinars to build rapport and educate potential owners on the value that your business can bring.

Get Social

Your own social media and blog posts should complement your outbound advertising as well. With the Google Adwords and Facebook advertising campaigns you’ve created, develop parallel blog posts, social media infographics, photos, and short posts that send people back to your website. Your blog and social media accounts can work in tandem with your outbound advertising and website landing pages to provide a thorough and consistent message to real estate investors and property owners. For example, Hootsuite suggests using “free social media to beta-test your paid social ads” so that you know that they’ll generate interest and clicks before you pay for them.

“Someone was really listening to what I needed, in my whole program.” – Betsy Morgan / BHHS Florida Properties Group

As you develop your property management business, Propertyware can help. We provide tangible support with your SEO, digital marketing, and customer contact needs. Show your best face to real estate investors: sign up for a free tour of Propertyware today.

The post Growing Your Property Management Business: Attracting Real Estate Investors and Property Owners appeared first on Propertyware.

Growing Your Property Management Business: From Attracting Property Owners to Documenting Processes

Marc Eiting — Mon, 25 Apr 2016 12:00:00 +0000

Growth: it’s the desire and goal of any successful business owner, and it’s what your property management business strives to achieve. But is your growth sustainable in the long term? To develop a solid and reputable property management company, start with a deeper understanding of how your business works.

Take the Pulse of Your Property Management Business

Any strategy begins with a hard look at your business as it now stands. Infoentrepreneurs says that it’s easy to get caught up in the day-to-day management of the business during those early days of start up, but “once you’re up and running, it can pay dividends to think about longer-term and more strategic planning.” If your business has been growing steadily, you may have become more distanced from the everyday workings of your employees. Complete an analysis of your business strengths, weaknesses, opportunities, and threats (SWOT) and consider how your business is performing, whether you’re acting on new opportunities, and how streamlined your business is in pursuit of your goals.

Craft Your Vision

Next, determine where you want to go. According to Fast Company, “visions should provide a sense of aspiration, they should stretch the imagination.” What are your desired markets and planned directions? What unique skills and experience does your business bring to this area? Consider the processes, products, and people that your business needs to achieve this vision.

How to Grow a Property Management Company

What are the tools that will lead you into the future of your property management business? How do you attract leads? Now is the time to consider your support structure. Adopt property management systems to streamline your listing processes by adding all of the information that you need in a single portal, then customizing it for different listing sites. Hone your SEO so your website naturally draws in new leads. Develop a strong blog that outlines issues that are relevant to your tenants’ and owners’ concerns so that people will head to your site to learn more from your expertise. Look at the data around your property management marketing and develop reports that can update you frequently on how well your newest strategy is working.

Keep Your Property Management Leads Flowing

After your leads walk in the door, you need them to walk through and sign the contract or lease. Track and manage your leads in real time, with custom forms to collect data and help you build a unique relationship with each property owner and suitable prospective tenant. Develop tenant screening protocols that send you qualified tenants to fill the vacancies that you have available. Focus on keeping the tenants you already have as well. With exceptional property management systems that allow tenants to pay rental fees online and help you keep a rigorous maintenance schedule, you’ll keep existing tenants happy and encourage them to spread the word about your property management company. A similar system can be valuable in developing and maintaining quality relationships with property owners.

“It seems that everywhere, in every situation, Propertyware is keeping us organized.” – Dave Barron / Husky Property Management, LLC

As you’re developing your property management marketing plan, you need an ally that can help you manage your processes and your data smoothly and efficiently. Put Propertyware’s experience to work for your business: sign up for a free tour of Propertyware today.

The post Growing Your Property Management Business: From Attracting Property Owners to Documenting Processes appeared first on Propertyware.

4 Ways Your Property Management Business Can Provide Better Service to Property Owners and Tenants

Marc Eiting — Fri, 08 Apr 2016 20:00:00 +0000

How do great property management companies become great? They provide customer service that’s a huge step above the rest. By being the best property management company for your tenants, owners, and yes, even your contractors, you can develop a strong reputation and continue to rise above the competition. Here’s how you can improve your service day by day.

1. Make it Easy

Your tenants and owners are busy people. They think about their homes and their investment properties, but they’re thinking about a lot of other things as well. Sometimes, a tenant realizes that the rent is due the night before. Often, an owner wants to check that a payment went through or look at the progress of a renovation project after work hours. According to the Interest blog, “the way you keep (tenants) happy is by keeping the property in good shape and treating them with respect.” Make it simple for your owners and tenants to access information about their accounts and properties by developing owner and tenant portals where you can store payment information and file important facts about each property.

2. Embrace Diversity

While online rent payments work for many and most of your tenants and owners will enjoy the convenience of looking up information about a property online, some of your tenants will need the flexibility of a phone call. Provide a contact center where there are real people available to answer urgent calls and general questions, even after normal work hours. According to the NOLO blog, “a good management company brings its know-how and experience to your property, giving you the peace of mind that comes with knowing your investment is in good hands.” Achieving this peace of mind comes in different ways for different owners and tenants.

3. Anticipate Problems and Provide Solutions

Providing great property management isn’t just about finding and fixing problems, it’s also about preventing them. Truly great property management companies are on top of problems before they exist, working to maintain properties through ongoing maintenance, diligent repair schedules, and frequent check-ins with tenants, owners, and contractors. By anticipating problems and working on them on an ongoing basis, a property management company helps tenants feel well cared-for and helps owners know that their properties are in good hands.

4. Be Clear

Tenants and owners appreciate clear communication. This can begin with the tenant screening and the lease agreement, which should clearly outline the responsibilities of the property management company, owner, and tenant. Use your property management data system to properly file key documents, and make sure that these are accessible to both owners and tenants online so that everyone knows when maintenance will occur or whether pets are allowed.

“Our owners love the owner portals. Our tenants love the tenant portals. With Propertyware, you can go in, do a direct deposit, create the owner statement, and publish it to their portal, or email it to them.” – Michele Fox / Fox Rental Management

Do you want to excel as one of the best property management companies around? In your quest to provide better service, Propertyware can help. Our innovative software products support you as you work with tenants and owners. Get pricing today.

The post 4 Ways Your Property Management Business Can Provide Better Service to Property Owners and Tenants appeared first on Propertyware.

Keeping Rental Property Owners Happy – Propertyware

3 Things You Can Do Right Now to Attract New Property Owners

1. Show How Your Property Management Company is Unique

2. Show Your Commitment to Growth and Change

3. Show That You Care For Properties and Property Owners

Ready to Grow Your Business by Finding New Rental Property Owners?

How Rental Property Owner Satisfaction Impacts Profit

Managing Property Management Accounting

Keep a Tight Maintenance Schedule

Make Move Ins and Move Outs Seamless

Keep Your Rental Property Owners Happy

Ready to Increase Satisfaction Using Owner Portals?

3 Ways to Keep Rental Property Owners Happy

1. Stay on Top of Property Management Accounting

2. Rental Property Managers Must Protect Owners’ Investments

3. Make Move Ins and Move Outs Seamless

Read More Related to Rental Property Owners:

Property Managers: 5 Ways to Connect with Property Owners

1. Identify a Target Audience

2. Connect With Property Owners through Well-Optimized SEO

3. Communicate through Business Blogging

4. Attract Your Ideal Audience through Networking

5. Stay in Touch Using Online Portals

Growing Your Property Management Business: Attracting Real Estate Investors and Property Owners

Know Your Target Audience

Outbound and Online

Develop Your Web Presence

Get Social

Growing Your Property Management Business: From Attracting Property Owners to Documenting Processes

Take the Pulse of Your Property Management Business

Craft Your Vision

How to Grow a Property Management Company

Keep Your Property Management Leads Flowing

4 Ways Your Property Management Business Can Provide Better Service to Property Owners and Tenants

1. Make it Easy

2. Embrace Diversity

3. Anticipate Problems and Provide Solutions

4. Be Clear