How Instagram Can Help Attract More Rental Property Leads

Leah Mendes — Thu, 04 May 2017 16:51:33 +0000

We live in such a visual world, it is easy to see why a platform like Instagram would be growing in popularity by leaps and bounds. While other social media platforms, such as Twitter, can be a great way to engage current tenants, it is challenging to use 140 characters to attract more rental property leads. Most of us, especially the younger millennial generation, find photos and videos much more enticing when looking for a new home.

Instagram is a powerful tool for generating property management leads

When taking photos, consider the camera you have available. You don’t necessarily have to run out and buy a fancy DSLR. Often a phone with a nice camera will do the job. Frankly, you will need to keep your audience in mind when considering if your smartphone camera is good enough. If you have a very high-end property, it may be worth the investment to upgrade to a nice camera. Believe it or not, it will make a difference to people seeking luxury. Don’t just take photos of your property. Expand out, to feature neighborhood attractions. This is easy if you’re in a trendy neighborhood, full of great restaurants and entertainment destinations, but it can work even better if you’re not. Talk to people who already live in the neighborhood about the hidden gems. Almost every neighborhood will have a restaurant that the locals love to eat at or a great hangout that those same locals frequent. If you allow dogs, look for the closest dog park, or highlight the well-lit streets and nice sidewalks. It is not always the bright and flashy attractions that entice a tenant to choose your property. Often it is the little things that appeal to tenants.

Research supports the power of video and visual content

If we’ve piqued your interest in using Instagram, keep these things in mind when looking for tenants. According to Social Media Examiner’s 2016 Social Media Marketing Industry Report, marketing professionals considered visual and video content most important to their efforts, second only to blogging. Future projections show visual content and video taking up more than 70% of total importance in the marketing space. Consider these statistics when planning your Instagram strategy. According to Hootsuite’s Enterprise statistics, top brands post about 5 times per week. Use a consistent filter, keeping your look uniform. Potential renters may find over-use of filters suspicious as if you are trying to hide or cover up a not so appealing aspect of your property. The good news is that 75% of Instagram users take action after seeing an advertising post! Video is essential, according to Social Media Examiner’s 2016 report. That doesn’t mean long video either. You have a very short window of opportunity to capture a future tenant’s attention. Instagram video can be 3 to 60 seconds long. Make sure you’re showing off the best you have to offer. Don’t forget the hashtags, and do your research before using them. Use hashtags relevant to your region and industry, such as #realestate, #singlefamily, or #Denver to increase engagement. Overall, Instagram is a great platform for beginners and experienced marketers to attract more rental property leads and to increase tenant engagement.

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Why You Should Invest in a Solid Social Media Strategy

Ashley Chimal — Sun, 09 Oct 2016 19:28:51 +0000

Our world is more connected than ever before. For some people, mobile phones could be an extension of their arms—by constantly checking the news, tweeting and scrolling through Facebook. By now, most single-family property management companies have realized that they need to have a strong digital marketing strategy. Are you one of them? Industry leaders, like Facebook CEO Mark Zuckerberg, have paved the way to a more connected world. When Facebook was initially launched, who knew that it would become a key player in the game of communication? Social media is constantly changing, but one concept remains the same: It’s important to have a solid social media strategy in place. There are many tried-and-true practices you should adopt, but my favorite motto is to keep it simple. As seen on LinkedIn, there are an abundance of self-proclaimed “gurus” who will advise how your company should be leveraging social media. You should be consulting with experts, but you should also be doing your own research. Find out what is working for your company and build a strong, consistent social media strategy around it.

Social media provides opportunity

Social media is the digital face of your company and the best way to showcase the look and feel of your brand. A reoccurring theme within single-family is a lack of consistency online. Social media gives you the opportunity to showcase your services and responsiveness, promote your properties and serves as a platform for your company’s message. It can also influence your rankings on Google. Social media provides a way to build relationships with current tenants and it can be used to encourage brand advocacy. In addition to brand awareness, social media can increase your potential leads. If your potential clients are on Facebook and following their favorite brands right now on Twitter, why would you not be invested in social? What are some of the ways your company is currently using social media? Share with us in the comments below. Ashley Tluchak focuses on marketing communications at RealPage, Inc., a leading global provider of software and data analytics to the real estate industry. Ashley has a background in journalism, social media and content marketing and is a University of North Texas graduate. In addition to her career at RealPage, she is a portrait photographer and volunteer marketing chair for a Dallas-based nonprofit organization.

The post Why You Should Invest in a Solid Social Media Strategy appeared first on Propertyware.

Managed Social Media Marketing – Propertyware

How Instagram Can Help Attract More Rental Property Leads

Instagram is a powerful tool for generating property management leads

Research supports the power of video and visual content

Why You Should Invest in a Solid Social Media Strategy

Social media provides opportunity