5 Tips to Amp Up Your Rental Property Photos in 2018

Potential tenants are checking out your website and property photos before they ever set foot on your property. One way to improve at marketing your rental portfolio is with property photos.

However, these five best photography practices should be kept in mind before you hire a professional photographer or direct staff to take photos:

1. Start with good lighting

Before photos are taken, you should always make sure the space is well-lit. For interiors, open nearby blinds/windows and take advantage of natural light.

2. Quality is key

Say goodbye to tilted, pixelated, blurry photos. Pay attention to the quality of each photo. If a new camera is not in the budget, some newer mobile camera models will fit the bill.

3. Staging is important

Incorporate furniture and props to provide potential tenants a realistic idea of how their new home could look. Don't forget to clear the clutter.

4. Highlight property details and game-changing renovations

Have you recently invested in major upgrades? Showcase new hardwood floors, granite countertops and an updated kitchen. Bonus points if you have recently replaced outdated appliances.

5. Choose wisely when editing

In case you end up with a tilted photo or bad lighting, you can enhance or adjust your photos with editing tools. For property photos, it’s best to stick to the basics. Increasing the brightness and contrast are good places to start, but don’t overdo it—tenants will wonder if you’re hiding something.

With all of the tasks that property managers are faced with, photos are usually the last thing to think of. However, they can be the difference that gets a potential tenant to sign a lease.