Creating Powerful Rental Property Listings with Propertyware’s New Listing Widget

Rental property listings play a key role in attracting single-family rental prospects. An effective property listing tool has the power to solve core leasing challenges, drive overall activity and increase conversions.

Propertyware’s updated Listing Widget employs new technology to offer advanced search capabilities, innovative display options and a sleek and customizable user interface.

Enhanced capabilities

The journey to a signed lease often begins with an online search. The Listing Widget, updated to modernize the prospect shopping experience, now includes sophisticated Search and Featured Rental tools.

With improved ease, potential renters can search a company’s portfolio to identify property matches for specific rental needs. New filtering options allow users to shop with a new level of granularity. Featured variables include property type, desired amenities, pet type, move in-date and move-in date flexibility.

Prospects can also search via an easy-to-navigate, interactive map. Both map view and list view experiences automatically reformat to perfectly display on desktops, tablets and mobile devices.

In addition to user-driven search criteria, the new tool allows property management companies to highlight featured rentals within a carousel that can be placed anywhere on their website. The same carousel now also integrates video.

Next-level details

For prospects, finding the right property can be a daunting task. For property management companies, capturing a prospect’s attention can prove difficult. But a few key details can ease user frustrations, elevate the search experience and lend to a higher conversion rate.

The updated Listing Widget includes optional buttons like “Apply,” “Contact Agent” and “Schedule a Tour.” The new tour scheduling functionality integrates third-party scheduling tools to create a seamless, end-to-end process for getting prospects through the door.

Banners are another game changer and can be automated to complement a company’s workflow. Available property-specific banners include “Now Available,” “Coming Soon,” and “Newly Remodeled,” as well as time-bound promotional banners like “Weekend Special – No Deposit!”

The new Infinite Scroll display was similarly designed with conversions in mind. Previously, users could only view 10 search results per page. Sorting results could be an arduous process for the user, causing them to break from the search – or bounce from the website altogether. With Infinite Scroll, the browsing experience is interruption free.

Customizable visuals

Rental property listings can stand out from the competition by mirroring a company’s unique aesthetics. Propertyware’s Listing Widget offers advanced flexibility in customization options.

Companies can match their web presence with new control configurations that adjust font types, font sizes, font color and button visibility. Additionally, there are options to show prospects nearby and related listings that feature similar location, rent range and square footage.