Should Your Rental Property Management Business Invest in SEO?

Is SEO the way to go? When you're involved in rental property management, you need to ensure that prospective tenants and owners can find your website and connect with your company instead of the competition. To gain recognition and get found online, you need to have a website that's optimized for search engines. And if you're new to the world of SEO, how do you begin?

The Importance of SEO

If you're a property manager,  you're probably excellent at coordinating inspections and maintenance, managing leases and tenant disputes, and helping address owner concerns. You have a wide range of skills. However, you probably weren't hired for your search engine savvy. Unfortunately for digital newbies, in this age of the internet Forbes states that you must have an understanding of SEO, or your business can suffer "As a small business owner and marketer, you need to let Google know where you are located and what you have to offer so you're not only showing up on Google search engine results pages (SERPs) more frequently, but you're showing up in front of the eyes of a very relevant audience."

When you're working with websites, you must be able to promote your business. Part of this promotion is using the right keywords that allow your future tenants to find your business. If you have no knowledge of SEO, never fear: you can still grow your business using pre-made tools.

How Does SEO Work?

The web is a vast repository of information, all networked together through links and social networking tools. According to Moz's Beginner's Guide to SEO, "search engines are answer machines" within this vast web. Search engines have the huge task of moving through this data and organizing it so that you receive a ranked list of relevant websites when you search. There are many different variables that form part of the SEO equation, and these include the keywords used on your site, including the words used in photos and headers. It's also important that your site connects to others through links. Being well-connected will help make the site easy to find. SEO specialists work to understand all of the ways to fine-tune a website so that it moves into page one of the search results, prime time for websites.

You Need SEO, But You're Not an Expert

Enhancing your SEO would drive more traffic to your business, but you don't have the time or experience to tweak your rental property management website. Thankfully, there are digital marketing tools that can help. For example, Propertyware's digital marketing tools help you create SEO solutions for your site, including locally-targeted information to help you focus on your local tenant markets. They also target local directories and social media to promote social sharing and links. With monitoring and reporting, you'll get a better understanding of how your tenants are finding your business so that you can target on and offline marketing campaigns.

“We have about ten times more leads through Propertyware.” – Jerry Ryan, Resource Property Management

You may not be an SEO expert, but that doesn't mean that your website should be lackluster. With digital marketing tools from Propertyware, you can have a powerful site with strong SEO, locally-optimized content, and social media connections that draw people into your rental property management business. Sign up for a free tour today.